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1 banner campaign
= campagne publicitaire sur Internet utilisant des bandeaux publicitaires -
2 banner
COMPUTING (for advertising on Internet) bandeau m publicitaire, bannière f publicitairebanner ad, banner advertisement bandeau publicitaire, bannière publicitaire;banner campaign = campagne publicitaire sur Internet utilisant des bandeaux publicitairesAt group level Unilever has an agreement with service provider America Online to advertise its products to subscribers. Separate from this, its most expensive new-media venture in the UK was a five-week banner campaign earlier this year for a new Lynx deodorant fragrance called Apollo.
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3 banner
banner ['bænə(r)]1 noun∎ figurative to march/to campaign under sb's banner se ranger/faire campagne sous la bannière de qn;∎ she carried the banner of women's rights elle brandissait l'étendard des droits des femmesAmerican (year, season) excellent►► Press banner headline gros titre m, manchette f;∎ in banner headlines en gros titres -
4 advertising
publicité fadvertising account budget m de publicité;advertising agency agence f publicitaire ou de publicité;advertising agent agent m publicitaire ou de publicité;advertising approach optique f publicitaire;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;advertising awareness notoriété f publicitaire;advertising budget budget de publicité;advertising campaign campagne f publicitaire ou de publicité;advertising concept concept m publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising costs frais m pl publicitaires;advertising density densité f publicitaire;advertising department service m de publicité;advertising director directeur(trice) m, f de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive publicitaire m f;advertising expenses dépenses f pl publicitaires;advertising gimmick gadget m publicitaire;advertising insert encart m publicitaire;advertising jargon jargon m publicitaire;advertising leaflet imprimé m publicitaire;advertising manager directeur(trice) de la publicité;advertising material matériel m publicitaire;advertising medium support m de publicité;advertising potential potentiel m publicitaire;advertising psychology psychologie f de la publicité;advertising rates tarif m des insertions ou de la publicité;advertising revenue recettes f pl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising slogan slogan m publicitaire;advertising slot créneau m publicitaire;advertising space espace m ou emplacement m publicitaire;advertising standards normes f pl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaire;advertising target cible f publicitaire -
5 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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6 staff
1 noun∎ the company has a staff of fifty l'effectif de la société est de cinquante personnes;∎ we have ten lawyers on the staff notre personnel comprend dix avocats;∎ reductions in the clerical staff une réduction du personnel administratif;∎ is he staff or a member of staff? est-ce qu'il fait partie du personnel?;∎ staff only (sign) réservé au personnel;∎ staff/student ratio taux m d'encadrement, rapport m entre le nombre de professeurs et le nombre d'étudiants∎ she was asked to join the President's campaign staff on lui a demandé de faire partie de l'état-major de campagne du Président(c) (rod) bâton m; (flagpole) mât m; (of banner, lance) hampe f; (for shepherd) houlette f; (for bishop) crosse f, bâton m pastoral; British (in surveying) jalon m; figurative (support) soutien m;∎ treble staff portée en clé de sol(canteen, outing etc) du personnel(usu passive) pourvoir en personnel;∎ the branch is staffed by or with competent people le personnel de la succursale est compétent;∎ the office is only staffed between the hours of 2 and 4 pm il y a quelqu'un au bureau de 14h à 16h seulement;∎ the committee is completely staffed by volunteers le comité est entièrement composé de bénévoles►► staff association ≃ comité m d'entreprise;Military staff college école f supérieure de guerre;Military staff corporal ≃ sergent-major m;staff manager chef m du personnel;British staff nurse infirmier(ère) m,f diplômé(e);Military staff officer officier m d'état-major;staff training formation f du personnel;staff turnover roulement m du personnel
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